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A cover letter can make or break your job application. It’s a way of introducing yourself and explaining your resume in response to a job brief. In short: this is your chance to tell an employer why your skills are the ones they need for the job.

Here are our tips to help you write a cover letter with impact:

Tip 1) Tailor it each time

You shouldn’t send the same cover letter for each job opportunity. Keep a base version, and each time you go for a job modify and alter certain parts to cater to the role.

Tip 2) Address the position

If you have been provided with a job description make sure you address the expectations and tasks. For example, if the job position requires certain skills, experience or knowledge you should outline how your experience is relevant and would be an asset to the role. You should also address the organisation and why you want to work there.

Tip 3) Make an impression

A cover letter is the first impression an employer has of you. It has the potential to be the difference between scoring an interview and an employer not even bothering to look at your resume. So, make your skills, experience and enthusiasm shine.

Tip 4) Expand on your resume

Your cover letter should describe your resume, not repeat it. It should be a separate document from your resume. Think of it as more of a sales pitch as to why you are perfect for the job.

Tip 5) Keep it short

A cover letter is strictly a one-page document. You should keep it concise, short and important. Don’t focus on everything you can offer, a simpler approach with your highlights is more effective.

Tip 6) Structured

Last but not least, a cover letter typically follows a strict structure. You should include your contact information followed by the date, the employer or hiring managers contact details, a salutation, a reply to the job opportunity, an introduction, body, closing paragraph and signature.

If writing a cover letter isn’t for you, Sign Up to I Want 2 Work today. It’s free – and you’ll only have to write one job profile, one time.

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