Choosing employees who are qualified and committed to their role is of top priority to every employer – regardless of the size and scope of their business. But finding good employees for a small business is crucial, because a small team needs quality input from every member. Any business with less than 20 employees belongs to the small business sector, and a recent report found that small businesses account for a whopping 98 per cent of all businesses within Australia – and they employ 44 per cent of the country’s workforce. Despite such a vast number of businesses competing for good employees, marketing your small business to stand out, and finding reliable, quality employees can be easier than you’d think. Here’s how to do it.
Make your business alluring and motivating to potential employees
The first step to find good employees for your small business is to make sure the role you are advertising not only emphasises its benefits, but also what employees can gain from being part of your company as a whole. The ‘What’s In It for Me’ strategy (otherwise known as WIIFM) is a simple and effective way of making your business more alluring, as it operates by clearly stating what someone stands to gain by the object or role that you are offering. In this case, the strategy would highlight how working for your small business would improve an employees’ skills in their field, provide future career progression opportunity and benefit an employee’s overall quality of life. Internationally recognised executive recruiter and search consultant, Stacy Pursell, attests to the importance of knowing what motivates and makes an individual feel valued, particularly when it comes to the hiring process within an organisation. “You should make it a priority to know what motivates those around you, especially those with whom you work,” she says. By emphasising the benefits and value of working within your small business, you are more likely to attract better employees who are eager to work for a company that values its staff.
Offer clear employment incentives
If you’re looking to attract high-quality, motivated staff, it’s important that the job you are offering is also high-quality, values the individual performing the role, and has room for career progression. An employee incentive plan is an excellent way to do this, as an employee can experience tangible benefits which are directly proportionate to being part of your small business. While there is an array of different incentive programs available, such as ‘share option plans’ or ‘performance right plans’, as a general rule, the employee incentive program works to provide equity between the employer and employee. If the employee’s position is one which values KPIs – Key Performance Indicators – then outlining the tangible rewards when numerous KPIs, such as sales, are achieved is an effective way to attract good employees. These employees would be eager to meet strategic objectives, and potentially climb the career ladder within your company when said objectives are met.
Nail your advertising strategy for the role
There’s no question that good employees who match your small business’ ethos and values are available, but finding them can be time consuming and tricky. According to a recent Forbes study, 86 per cent of consumers trust word-of-mouth marketing as opposed to any other form, so it’s a good strategy to get networking within your industry to source credible recommendations for good employees. Social media can also be useful to advertise the role, as can online employment marketplaces (tip: if you want to find your next employee for less than the price of a cup of coffee, create a job brief on IWant2Work. We’ll send the ideal candidates straight to your inbox).
There are myriad ways to find good employees for a small business, from offering clear employee incentives to emphasising your business’ motivating features. You’ll find more advice, including what questions to ask when conducting a job interview, at iwant2work.com.