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April 2021

How to use hashtags on Instagram to grow your small business

By Blog, Employer

Using hashtags on Instagram is a quick and easy way to reach new audiences, increase engagement and expand your business potential. Business coach Alison Morgan shares her top six tips on how to use hashtags to grow your business.

Tip 1: Use 15 hashtags per post

Instagram allows you to include up to 30 hashtags per post, with 15 being the recommended amount to use. Whether you place these hashtags in the body of your Instagram caption, or in the comments of your post, does not matter: it won’t affect engagement. However, many businesses choose to place them in the comments in order to keep their captions looking clean and professional.

Tip 2: Create business-specific hashtags to increase your reach

By creating and using hashtags that are relevant to your business you will be able to reach a whole new audience – even those who are not following you. This is because Instagram allows users to search for specific hashtags and then view posts under that hashtag in their own feed, similar to the Instagram home page. By making use of hashtags that are relevant to your brand and what you are posting you will be discoverable to the right audience.

Tip 3: Produce 7 bundles of hashtags and use them on rotation

Instagram can penalise you for repeatedly using the same hashtags on your posts. To avoid this, Alison recommends creating seven bundles of varying hashtags that can be used on different days of the week – so one bundle of hashtags per day. These bundles can contain up to 30 hashtags each, and preferably should include a minimum of 15. By creating these bundles, you will be able to reach new audiences and grow your presence across Instagram.

Tip 4: Ensure your hashtags are specific

Using hashtags that are too broad and used often can mean that your posts get lost among others. Instead, it is important to keep your hashtags specific, so that your audience can easily find you. For example, if you run a café and use the hashtag #cafe, you will be competing with cafes from around the world. Instead, use more specific hashtags such as #cafesydney or #sydneycbdcafe. By making sure your hashtags are specific to your industry, location or community, your audience will be more likely to find your business.

Tip 5: Understand your target audience and create hashtags relevant to them

Alison emphasises the importance of understanding your target audience in order to get the most out of Instagram, and using hashtags to grow your business. The target audience of your business is those who are interested in your relevant industry, so it’s likely that they would follow hashtags related to the industry. This gives you the opportunity to take advantage of these hashtags, to make sure you are reaching the right people. For example, if you work as makeup artist, it is likely that your target audience would be interested in makeup, and may follow hashtags such as #makeupinspo, #makeupartistsydney or #sydneymakeupartists. Be specific when we can.

Tip 6: Use online hashtag generators

Online automated hashtag generators are a great resource to find hashtags relevant to your business. These generators allow you to search for a broader hashtag e.g. #cafe and will then give you similar, more specific hashtags to use. Make sure you pick the most relevant hashtags from your list and include any standout hashtags in your hashtag bundles moving forward.

Fun fact: The most popular hashtag on Instagram is #love, with over 2 billion posts.

How to get a job in Sydney with no experience

By Blog

Finding a job in Sydney with no experience can be challenging task, because your experience is one of the main things employers look at when hiring.  Yet regardless of your experience levels – even if they none or minimal – by properly presenting the skills you do have to a potential employer, and maximising on work experience opportunities available, scoring a job in Sydney on limited to no experience is still absolutely possible. Here’s how to do it.

Volunteer where you can

Volunteering proves to employers that you are dedicated to your chosen field – so much so that you are willing to give up your valuable time to improve your skills, broaden your knowledge and dive into the work itself. It’s estimated that approximately 3.6 million Australians volunteer for a non-for-profit or community organisation, equating to countless hours given back to the community. If you’re lacking experience, volunteering is an outstanding path to travel, and one that can help you make connections within your industry, seek practical advice from people employed in your desired field, and demonstrates to employers your ability to work cooperatively with others and seek new challenges. It is a credible way of adding real work experience to your resume.

Structure your resume to emphasise the skills you do have

So, you don’t have the experience that the job role seeks. Don’t let that stop you! When sending through your resume to a potential employer or creating a profile on a job site, make sure you structure your CV in a way that promotes what skills you do have. Capitalise on any qualifications you have, and also any secondary skills or experience in related fields that might be of benefit to the role – and there’s more than you might think! Relevant industry experience is anything that closely resembles the skills required to complete a job; in simpler terms, it is a credible example of you displaying the skills of the job itself. Be sure to highlight what soft skills you have – think of transferrable skills like time management, communication and teamwork to name a couple. While experience can be gained, these interpersonal skills are less easy to suddenly develop, and are often crucial in maintaining a proper workplace culture.

Look into the NSW Government’s work experience opportunities

To gain valuable experience in your chosen career path, consider looking into the NSW Government’s work experience opportunities available. Presented via career type, employment-seekers in Sydney can visit the New South Wales working and business website, and filter through the verified proposed opportunities available – from Department of Defence opportunities, through to Fire and Rescue work experience, or even experience at the Sydney Cricket Ground. This hub of information is valid, reliable, and state government-verified to help you add that all-important experience to your resume. The National Work Experience Programme is also another excellent opportunity and option to consider when seeking quality work experience. The program places participants in real-life, unpaid work experience placements, allowing jobseekers to demonstrate their skills to future employees, while gaining confidence and refining their skills. Something worth considering, and also a great initiative to pitch to potential employers, who can enjoy subsidies and benefits for participation.

Finding a job in Sydney – or anywhere for that matter – is achievable. By being proactive; volunteering where you can, emphasising your existing and secondary skills in related fields, and considering taking part in state and national work experience opportunities and programs, you’ll be in an excellent position to snap up the job you have always wanted, and be left in the mind of employers for future opportunities.

Create a profile on iwant2work.com to maximise your chances of finding a job.
Make sure your profile is complete, includes a headshot and sells your skills.

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